Exhibiting, Sponsorships & Advertising

Exhibitor Prospectus

2013 AAGP ANNUAL MEETING
Meeting Dates: March 14–17, 2013

Exhibit Hall Open

Friday, March 15: 3:30 PM–6:30 PM
Saturday, March 16: 11:30 AM–6:30 PM

Download: Complete Exhibitor Prospectus PDF, which includes:
Application/Contract for Exhibit Space | Exhibit Hall Floor Plan | Ad Contract

An Invitation to Participate

On behalf of the American Association for Geriatric Psychiatry (AAGP), we invite you to be a part of our 2013 Annual Meeting in Los Angeles, California.

AAGP’s Annual Meeting is unique because it is the only national conference that brings together psychiatrists and other health care professionals responsible for the care of older adults with mental disorders. Illnesses ranging from Alzheimer’s disease and other dementias, depression, Parkinson’s disease, bi-polar disorder, schizophrenia, alcohol and substance addictions, and sleep disorders are discussed in detail among clinicians, researchers, educators, and trainees. In addition, the meeting topics focus on the many issues related to these illnesses including caregivers, nursing homes, pain management, and the elder care workforce.

Our meeting is a “small” scientific meeting, with easy access to all sessions and other events. Participants look forward to being able to enjoy all of the offerings at the Annual Meeting as well as the networking opportunities. Due to the distinctive nature of the meeting and its emphasis on late-life mental illness, many attendees cite this as the only meeting they attend during the year.

Join us as an exhibitor; sponsorships are available for extra visibility; and advertising opportunities allow for the promotion of brand-name products. The AAGP Annual Meeting can assist you in promoting your products by reaching more than 1,100 geriatric psychiatrists and health care professionals focusing on late-life mental illness.

Your involvement in the AAGP Annual Meeting not only gives you direct access to the organization’s leadership and those who treat late-life mental disorders, but also supports the public health imperative to increase access to quality mental health services for older adults.

We look forward to seeing you in Los Angeles.

Christine M. deVries
Chief Executive Officer/Executive Vice-President 

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AAGP’s Annual Meeting attendance is expected to include more than 1,100 scientific attendees including:

• Psychiatrists 
• Primary Care Physicians
• Geriatricians
• Medical Directors of Long Term Care
• Advanced Practice Nurses
• Neurologists
• Psychologists
• Directors of Nursing
• Social Workers
• Pharmacists

What does my company gain by exhibiting at AAGP?

Access to over 1100 thought leaders and decision making physicians and other health care providers practicing in a variety of settings and treating older adults

What are the Exhibit Hall highlights planned in 2013?

• Dedicated breaks for the Exhibit Hall to promote traffic
• Product Theaters offering informative topical presentations
• Poster Sessions
• Afternoon Receptions

What are the benefits to the Exhibitors?

• Opportunities to network one on one with geriatric mental health provider leaders
• Access to decision makers
• Complimentary listing in the Final Program
• Listing on the AAGP meeting website

ABOUT AAGP

The American Association for Geriatric Psychiatry (AAGP) is a national association serving its members and the field of geriatric psychiatry and late-life mental health. It is dedicated to promoting the mental health and well-being of older people and improving the care of those with late-life mental disorders. Physicians make up 78 percent of the approximately 1,100 conference attendees along with advanced practice nurses, psychologists, and pharmacists.

WHY ATTEND

The number of older adults with mental illness is growing at a rapid rate in our society and having a significant impact on our nation’s health. The AAGP Annual Meeting is the largest meeting of physicians and other health care professionals focused on late-life mental illness. Many of AAGP’s 1,500 members choose to attend the AAGP Annual Meeting over APA or other scientific meetings due to the specific content in the geriatric field and the meeting’s intimate size. In addition, the AAGP meeting is attracting an increased number of generalists who find they need to educate themselves on the latest information in order to better treat their increasing number of older adult patients.

The AAGP’s 2013 Annual Meeting provides high visibility to supporting organizations and unique opportunities to interact with AAGP leadership, members, and other conference attendees. The numbers of attendees continue to increase each year, as this meeting has become the primary scientific meeting for the presentation of cutting-edge research and new clinical innovations related to late-life mental illness. Exhibit hours have been scheduled at times that allow maximum opportunity to network. Receptions, Product Theaters, Posters, and breaks are hosted in the Exhibit Hall to increase traffic to you.

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EXHIBITOR FAST FACTS

CONFERENCE SITE

JW Marriott L.A. LIVE
900 West Olympic Blvd.
Los Angeles, CA 90015

For more information on special conference rates at the JW Marriott, visit www.AAGPmeeting.org.

EXHIBIT DATES
(Subject to change)

Exhibitor Set-Up
Thursday, March 14
Friday, March 15

Exhibit Hours
Friday, March 15
Saturday, March 16

Dismantle
Saturday, March 16
Sunday, March 17

EXHIBIT SPACE

Island Space
Island booths are four or more 10' x 10' booths in a square or rectangle. Island booths are open on all four sides. However, please design your island to be “seethrough.” Please contact Marj Vanderbilt for further details and approval of design. Maximum height is 18 feet. No furniture or drape is provided with an island space.

Booths (Corner, Perimeter,and Non-Perimeter)
A booth is 10' x 10', and limited to 8' in height. Corner booths are standard booths with traffic on two sides. Corner booths may drop the side rail separating their booth from the side aisle. Booths are not equipped with any furniture. Each booth will have an 8' drape behind it and 3' draped side rails. The company ID sign is included in booth price. All furniture and services are the exhibiting company’s responsibility.

Tabletops
The package provides one 6' table (skirted in show color), one chair, and a company ID sign affixed to the front of your table.The display MUST fit on the top of the table and is limited to 4' in height from the table’s surface.

EXHIBITOR REGISTRATION

Exhibitors are encouraged to register in advance; a registration form will be included in the exhibitor service kit. Badges can be picked up onsite. Exhibiting companies will receive two (2) Exhibitor Personnel badges for a tabletop exhibit or for each 10' x 10' space. These badges allow entry into the hall only. Additional exhibitor badges may be purchased for $40 each. To register for an  exhibitor badge, an individual must be an employee of the exhibiting company. All other personnel must be paid registrants of the Annual Meeting. There will be a $20 charge for replacement badges onsite.

Conference Registration
Exhibiting companies do not receive any conference registration with their tabletop or booth(s) as part of their exhibiting fee. Those who want to attend the conference must register and pay the registration fee. Registration forms will be available on the AAGP website (www.AAGPmeeting.org) and in the Advance Program (available October 2012).

Press Registration
AAGP welcomes press coverage of its Annual Meeting, and invites journalists to apply for complimentary registration. Complimentary press registration is limited to working journalists of the general and mental health/medical/aging press. Press registration will not be extended to management, publishing, marketing, advertising, public relations, or administrative staff, or to organizations that primarily produce continuing medical education (CME) audio/audiovisual, electronic, or print resources. Press credentials are required. Please contact Kate McDuffie at kmcduffie@AAGPonline.org for further information.

Assignment of Space
Space will be assigned beginning November 1, 2012. Applications for priority assignment space must be received by October 15, 2012. Space assignments will be determined according to preferences listed on the application and the date of submission. If all preferences noted on an application have beenassigned, AAGP Exhibit Management will determine the assignment. Applications received after October 15, 2012 will be assigned space on a first-come, first-served basis.

CANCELLATION

Cancellation or reductions in space and refund is subject to the following conditions: Exhibitors shall give written notice of cancellation to Marj Vanderbilt. If written notice is received more than 90 days prior to show opening, total money less a 50% cancellation fee will be refunded to Exhibitor; no refunds will be allowed for any cancellation less than 90 days prior to the opening of the Show and SHOW MANAGEMENT reserves the right to re-sell space.

CONTACT INFORMATION

Exhibit Sales
Marj Vanderbilt
AAGP
7910 Woodmont Avenue, Suite 1050
Bethesda, MD 20814
PHONE 301-654-7850 ext. 107
E-MAIL mvanderbilt@AAGPonline.org

Decorator
Courtney Caro
Hargrove, Inc.
One Hargrove Drive
Lanham, MD 20706
PHONE 301-731-2527 or 1-888-790-9792
E-MAIL customerservice@hargroveinc.com

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SPONSORSHIP AND MARKETING INFORMATION

WHY SPONSOR

Sponsorship is an ideal way to gain prime, credible exposure and make a long term impact among a highly influential audience. Sponsors stand out from other exhibitors and deliver a message of commitment and support to attendees. These proven traffic builders will assist in increasing your visibility and help you achieve a greater return on your exhibit investment. AAGP is the primary scientific meeting for the presentation of cutting-edge research and new clinical innovations related to late-life mental illness. By joining us as a sponsor you have the opportunity to:

• Build your brand
• Highlight the value of your services to participating clinicians and fellows
• Network
• Leverage new partnerships and build new alliances
• Improve the care for those with late-life mental disorders

Sponsors will be recognized in the Final Program, on signage throughout the conference, and on the website. For more information on how your company can support AAGP, contact: Marj Vanderbilt (mvanderbilt@AAGPonline.org) for all industry-sponsored CME programs and all non-CME sponsorship opportunities.

Exhibitors can enhance their marketing programs and booth displays at our conference with product theaters. Plan to take advantage of these popular marketing programs and expand your exposure to the conference attendees.

SPONSORSHIP OPPORTUNITIES

PRODUCT THEATERS

30 minutes $17,000
45 minutes $22,000
(4 time slots available)

A non CME session allowing your company to bring in your own speakers and educate the attendees about your products. Sponsorship of a Product Theater includes access to the preregistration list of attendees, one sign, lectern, basic AV kit, and coffee service/refreshments. Product Theater sponsors are required to be Exhibitors.

SPONSORED RECEPTIONS AND SOCIAL EVENTS

OPENING RECEPTION: $10,000
EXHIBIT HALL MEAL FUNCTION:  $12,500
EXHIBIT HALL RECEPTION: $15,000

IDENTITY ITEMS

CYBER CAFÉ: $5,000

LEAD RETRIEVAL CARDS: $25,000

LANYARDS: $7,500
Featuring company logo

OTHER MARKETING OPPORTUNITIES

DAILY CONFERENCE UPDATE
(4 issues) $9,000 EXCLUSIVE

Available to each attendee on a daily basis, this piece contains highlights of the day’s events and informative articles. Your full page color ad will be placed on the back cover with the PI on the inside back cover.

FLASH DRIVE
$10,000

Support a flash drive distributed to all attendees with your company’s logo imprinted on it. The flash drive will contain all of the 2012 Annual Meeting Abstracts and Handouts and will be a resource that the attendees will use over and over again.

CONFERENCE BAGS WITH AAGP AND SUPPORTER’S LOGOS
$5,000

The official bag for the meeting is distributed to every attendee and many of them use it for years to come. Gain visibility by imprinting your name and logo on one side of the bag. AAGP will be responsible for production.

CONFERENCE BAG INSERTS
$1,500 PER INSERT

Insert a one page promotional piece into the conference bag. Sponsor is responsible for production of 1200 pieces. AAGP must approve piece.

SPONSOR A RESIDENT
$2,500

The GMHF Scholars Program includes “named” scholars. These individuals are chosen through a competitive process and are awarded a grant to attend and participate in the AAGP Annual Meeting. Evidenced based studies demonstrate a direct link to exposing early residents to the field of geriatric psychiatry and the number of residents who enter geriatric psychiatry fellowships.

SPONSORSHIP LISTINGS
On most Conference materials, sponsors will be listed alphabetically.

ADVERTISING REQUIREMENTS AND DEADLINES

A great way to add to your visibility, ask about advertising opportunities in the AAGP Online Advance Program (deadline September 7, 2012), and the AAGP On-Site Final Program (January 2013 deadlines). See page 10.

REGISTRATION
All representatives of sponsoring companies wishing to attend the educational sessions of the Annual Meeting must register.

SPONSORSHIP QUESTIONS
Questions and inquiries relating to all sponsorships should be directed to Marj Vanderbilt at 301-654-7850, ext. 107 or via email at mvanderbilt@AAGPonline.org.

AAGP MAIL LISTS
The use of the AAGP mailing lists requires approval of the mail piece by AAGP.

2013 ANNUAL MEETING EARLY-BIRD PRE-REGISTRANT LIST
(available mid February 2013)
$550

As an exhibitor, are you planning to promote your product or service at the AAGP Annual Meeting? Renting the AAGP Pre-Registration mail list, you gain access to the most targeted audience and reach attendees before they leave for the AAGP meeting to increase awareness of your product or service and invite them to your booth during the meeting.

AAGP 2013 ANNUAL MEETING FINAL LIST
$600

The complete mail list of AAGP Annual Meeting Attendees is available after the meeting to follow up with attendees. Benefit from this unique list.

AAGP MEMBER MAIL LIST
$975

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AAGP 2013 ANNUAL MEETING ADVERTISING OPPORTUNITIES

The AAGP 2013 Annual Meeting offers several unique opportunities to showcase your company’s programs, products, and services to a highly influential group of medical professionals and meeting attendees. Annual Meeting attendees include: geriatric psychiatrists, general psychiatrists, geriatricians, family practice physicians and internists, advance practice nurses, neurologists, and others who want to know the latest on Alzheimer’s disease and dementia, affective disorders, practice management, schizophrenia, psychosis, health services research and more.

To reserve ad space, contact:
Marj Vanderbilt
AAGP
7910 Woodmont Avenue, Suite 1050
Bethesda, MD 20814
PHONE 301-654-7850 ext. 107 
FAX 301-654-4137 
E-MAIL mvanderbilt@AAGPonline.org

AAGP ADVANCE PROGRAM
(Online only)

The advance program will be available online in October. Postcards advertising the program are mailed to 15,000 prospective attendees. The program includes all educational sessions and registration information.

FULL-COLOR RATES
Full Page: $1,000
½ Page: $500
Reserve by August 27, 2012
Final Art by September 7, 2012

AAGP ON-SITE FINAL PROGRAM
This on-site and take-home reference guide covers all of the AAGP Annual Meeting offerings, faculty, and more. The program will be included in all 1,200 attendee registration bags.

BLACK & WHITE RATES
Full Page: $3,750
½ Page: $1,000

PREFERRED POSITIONS
(COVERS ONLY)
Cover 2 or 4:
color rates + 50%
Cover 3: +25%

FULL-COLOR RATES
Full Page: $4,250
½ Page: $2,000
Reserve by January 11, 2013
Proof by January 18, 2013
Final Art by January 25, 2013

AAGP MEETING WEBSITE
Online banner and other advertising is available on the AAGP Meeting Website (AAGPmeeting.org) visited by thousands of individual health care providers. For information on this advertising opportunity, contact Marj Vanderbilt at mvanderbilt@AAGPonline.org.

GERIATRIC PSYCHIATRY NEWS, AAGP’s Membership Newsletter
Advertising is available in AAGP’s membership publication. For more information, contact Kate McDuffie at kmcduffie@aagponline.org

AD SIZES AND ARTWORK REQUIREMENTS FOR AAGP 2013 ANNUAL MEETING PUBLICATIONS

Ad Sizes

FULL PAGE (NO BLEED)
7.5" w x 10" h

FULL PAGE (WITH BLEED)
8.5" w x 11" h trim size plus 0.25" bleed on all sides

HALF PAGE
7.5" w x 4.75" h

Ad Reproduction Requirements

• Preferred file format for 4C process or B&W ads is highres (300 dpi) press-ready PDF with embedded fonts and bleeds+registration marks, if applicable.
• Do not use Microsoft Word, PowerPoint, Publisher, or Excel to create ads.
• Files under 8 MB may be e-mailed; if over 8 MB, please provide on CD.
• Ads provided in a format other than PDF should be accompanied by a high-resolution color proof.

To reserve ad space, contact:
Marj Vanderbilt
E-MAIL mvanderbilt@AAGPonline.org  
PHONE 301-654-7850 ext. 107

Mail contract and payment to:
Marj Vanderbilt
E-MAIL mvanderbilt@AAGPonline.org  
PHONE 301-654-7850 ext. 107
Or fax to 301-654-4137

Send ad files to:
Kate McDuffie
AAGP, 7910 Woodmont Avenue, Suite 1050, Bethesda, MD 20814-3004
E-MAIL kmcduffie@AAGPonline.org